Kim Kardashian is preparing to return to the beauty sector, this time with her skincare line SKKN by Kim. The influencer announced her temporary departure from the profession on KKW Beauty’s Instagram account in August 2021. Coty Inc, which purchased a 20% stake in the firm in 2020, is said to be revamping the brand. The brand is planned to emerge between April and July 2022, according to Sue Nabi, Coty’s chief executive officer.
Kim Kardashian’s new line will include skincare, bath and shower items, and cosmetics.
The caption on KKW’s Instagram image says,
“We’re now working on a new, more contemporary, enhanced, and long-lasting brand and customer experience, just as Kim has always envisioned. Thank you so much for joining us on this fantastic adventure. We vow not to remain gone for too long.”
The message might have been a hint for SKKN by Kim, which is a branded skincare, cosmetics, hair, nails, and beauty tools, fragrances, candles, and bath and shower items. This change from cosmetics to skincare might be inspired by the current social media trend of avoiding heavy makeup in favor of a more natural look. Nabi commented on the impending collection, stating that the creators had lofty goals for the brand. She said,
“We really wanted to produce something innovative and high-grade in terms of ingredients and quality.” So we’re focused on making this a great success, and then we’ll see what happens with the other categories afterwards.”
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SKKN by Kim will be added to Kim’s extensive list of successful companies, including her shapewear brand, which was valued at $3.2 billion last year. Skims just received $240 million from a hedge fund, increasing its entire worth and making it Kim Kardashian’s most valuable asset, according to Forbes. The brand is likely to flourish even more as a result of its partnership with Team USA. Skims are expected to provide athletes with loungewear and underwear for the 2022 Winter Olympics in Beijing.