Longchamp, a French luxury brand, has announced that Korean singer and actress Kim Se-Jeong will be its Asian ambassador. This is the first time a Korean celebrity has been chosen as a worldwide spokesperson for the company.
The Longchamp Spring/Summer 2023 campaign, starring Kim Se-Jeong, will debut in Asia in mid-February 2023. The campaign’s images were filmed in Seoul and were supervised by creative director Sophie Delafontaine. In the campaign, Se-Jeong wears essential items from the brand’s ready-to-wear collection, which features daring color, pattern, and material combinations. Longchamp’s distinctive bags, like the new Box-Trot in natural canvas, leather, and brilliant candy pink, complete these outfits.
Kim Se-Jeong, Longchamp’s new Asian Ambassador, is introduced to the world by the company’s management.
Longchamp Singapore and Malaysia general manager Mollie Jean De Dieu published a welcoming message for the actress, presenting her as their new ambassador. The manager says in the post:
“We are delighted to welcome the South Korean actress, singer, and rom-com series Business Proposal star.”
She went on to express her conviction in Se-Jeong as the best candidate for Longchamp.
“Kim is not simply another “face,” but someone we believe genuinely understands and connects with the brand.”
The manager described her interaction with Se-jeong in the article, as well as how the actress feels that this relationship would benefit both the firm and the actress. According to the Business Proposal star,
“The fact that Longchamp and I have much in common means that I feel delighted, rather than stressed. It is an honor to work with Longchamp, which epitomises Parisienne flair, and I believe we can maximize our connection by playing to our strengths and commonalities.”
Longchamp is entering the Korean wave, with Kim Se-Jeong as their agent, according to netizens.
To commemorate the news, Longchamp unveiled Kim Se-marketing jeong’s pictures. The photos show the actress wearing a variety of the brand’s premium bags. Fans are overjoyed to see the actress change into a Longchamp spokesperson. Longchamp lauded the former I.O.I. member for her “warm and bright look” and “dynamic and true image,” which they think are in line with the principles of the design brand. Her performance in the successful SBS drama Business Proposal, for which she garnered many honors, including the AAA Best Actor Award, the DCM Popularity Award, and the SBS Drama Award for Best Actress, was also emphasized by the brand.
Kim Se-jeong joins in the South Korean invasion of global ambassadorship as Longchamp unveils her to be the new face of Asia starting mid-February 2023.#김세정 #KIMSEJEONG #SEJEONG #LONGCHAMPXKIMSEJEONG
https://t.co/qGADiqCl5u— 하늘 (@haneul96828) February 7, 2023
“We are delighted to welcome Kim Se-jeong to the Longchamp family,” says Longchamp creative director Sophie Delafontaine. “Not only is she an exceptionally talented performer, but her joy and energy make her great to be around.”
– @vogueph
🔗https://t.co/FnkMS6KSRt pic.twitter.com/iB5T4DUSGh— hourly sejeong (@hourlysejeong) February 6, 2023
Kim Se-jeong was most recently seen in Today’s Webtoon.
Kim Se-jeong came to prominence after participating in Mnet’s Produce 101 and subsequently as a member of the girl group I.O.I. After her contract with the female group expired, she joined another Jellyfish Entertainment girl group named Gugudan, which split in 2020. She made her acting debut in 2016 and has since worked as a solo artist and actor in a number of hit dramas such as School 2017, The Uncanny Encounter, Today’s Webtoon, and Business Proposal.
